Terms of Service

Welcome to Avelia. By downloading, accessing, or using the Avelia iOS app or our website at myavelia.app (together, the "Service"), you agree to these Terms of Service. If you don't agree, please don't use the Service. You must be at least 16 years old (or the minimum age of digital consent in your country) to use Avelia.

Avelia is a private wellness companion for women. It offers gentle cycle and wellness tracking, daily rituals personalised to your cycle phase, an AI companion to chat with, food and hydration insights, habits and streaks, and optional partner sharing.

Avelia provides wellness and informational content only. It is not a medical device, and it does not provide medical advice, diagnosis, or treatment. Avelia is not a substitute for a qualified healthcare professional, and it must not be used for contraception, fertility planning, or for diagnosing any medical condition. Always seek the advice of your doctor or another qualified healthcare provider with any questions you may have regarding a medical condition or your health.

Avelia provides general wellness information and suggestions informed by reputable health organizations including the American College of Obstetricians and Gynecologists (ACOG), the National Institutes of Health (NIH), the World Health Organization (WHO), and peer-reviewed research. Within the app, health and wellness recommendations are accompanied by citations linking to their sources. Avelia is not a substitute for professional medical advice, diagnosis, or treatment.

You're responsible for the account you create, for keeping your credentials secure, and for the activity that happens under it. Please give us accurate information when you sign up, and keep it up to date. If you think your account has been used without your permission, let us know at contact@myavelia.app.

Avelia Bloom is our optional premium membership. It unlocks the full Avelia experience.

• Plans & pricing: Bloom is available as a monthly plan at £8.99 / month or an annual plan at £54.99 / year. Prices may vary by region and are shown in your local currency at checkout.
• Billing through Apple: Bloom is purchased through the Apple App Store and billed to your Apple ID. Apple processes the payment under their terms.
• Auto-renewal: Bloom renews automatically at the end of each billing period unless you turn off auto-renew at least 24 hours before the period ends. Your Apple ID will be charged for renewal within 24 hours before the new period begins.
• Managing or cancelling: You can manage, pause, or cancel Bloom at any time in Settings → [your name] → Subscriptions on your iPhone or iPad. Deleting the app does not cancel your subscription.
• Free trials: If a free trial is offered, any unused portion of the trial is forfeited when you start a paid subscription.
• Refunds: Refund requests for App Store purchases are handled by Apple under their refund policy.

Gift Bloom is a one-time, non-renewing in-app purchase that lets a user who is linked as a partner buy a time-limited Bloom window for the person they are linked to.

• Who can buy: Only a user who is currently linked as a partner to another Avelia user may purchase Gift Bloom. The purchase is made through the Apple App Store using the buyer's own Apple ID.
• One-off purchase: Gift Bloom is a single, one-time purchase. It is not a subscription, it does not auto-renew, and there is nothing to cancel.
• Applied to the recipient: The gifted window is applied to the recipient's account (the user you are linked to), not the buyer's. The recipient enjoys the same full Bloom features as a paid subscriber for the duration of the gifted window.
• Duration: The product you choose (for example, one month or one year) grants the recipient a fixed Bloom window of that length, starting from the moment the gift is redeemed.
• Stacking: Multiple Gift Bloom purchases stack. If the recipient already has an active Bloom window, a new gift extends their access by adding the purchased time on top of the remaining period.
• Payment & disputes: The buyer pays via Apple. All payment processing, refunds, and billing disputes are handled by Apple under their terms. We do not process payments, store payment details, or handle refund requests for Gift Bloom.
• What we store: We record only the recipient's invite code, the gifter's display name, the product purchased, and the grant and expiry dates. We do not store any payment card or billing information.
• Non-transferable & non-refundable: Gift Bloom is non-transferable once redeemed and non-refundable except where required by Apple's policies or applicable law.
• Reversion: When the gifted window ends, the recipient's account reverts to the free tier unless they have started their own paid subscription or received another gift.

Please use Avelia kindly and lawfully. You agree not to:

• Use the Service for any unlawful, harmful, harassing, or abusive purpose.
• Attempt to access another person's account or data.
• Reverse engineer, decompile, scrape, or tamper with the app or its underlying systems.
• Upload content that infringes others' rights, or that contains malware.
• Use Avelia in any way that could disable, overburden or impair the Service.

Partner Mode is a gentle, consent-based space. If you connect with someone via a partner code, please use it with care and respect. Don't use shared information to pressure, surveil, or harm the person who invited you. We may suspend accounts that misuse partner sharing. The person who shares is always in control and can pause or revoke the connection at any time.

You keep ownership of the entries, reflections, logs and messages you create in Avelia ("Your Content"). You grant us a limited licence to host, process and display Your Content solely to operate the Service for you — for example, to power your AI companion, generate your rituals and show your trends. We do not use Your Content for advertising, and we do not sell it.

Your AI companion is here to support you, but her responses may sometimes be inaccurate, incomplete or out of date. AI replies are for wellbeing and informational purposes only and are not professional advice. Please use your own judgement, and consult a qualified professional for anything medical, mental-health, legal or financial.

Calorie and macro figures from the food scanner are smart estimates, not lab-exact measurements, and may contain errors. Please check packaging and consult a qualified professional for precise dietary needs.

Avelia, including the app, the brand, the design, the software and the content we provide, is owned by us or our licensors and protected by copyright, trademark and other laws. We grant you a limited, personal, non-transferable, revocable licence to use Avelia on devices you own or control, for your personal, non-commercial use. All rights not expressly granted are reserved.

The Service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that any information it provides is accurate or complete.

To the maximum extent permitted by law, Avelia and its affiliates will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, data, or goodwill, arising out of or relating to your use of the Service. Our total liability for any claim relating to the Service is limited to the amount you paid us in the 12 months before the claim arose (or, if you haven't paid us anything, £50).

You may stop using Avelia at any time and delete your account via Settings or our delete account page. We may suspend or terminate your access if you breach these Terms or misuse the Service. On termination, your right to use Avelia ends immediately, and your data is handled per our Privacy Policy.

We may update these Terms from time to time. If changes are material, we'll let you know in-app or by email before they take effect. Continued use of Avelia after changes take effect means you accept the updated Terms.

These Terms are governed by the laws of England & Wales, United Kingdom. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales, unless mandatory consumer-protection laws in your country of residence say otherwise.

Questions about these Terms, Bloom, or anything else? Email contact@myavelia.app.